Midnight Madness 2023 Case Study
What's it all about?
We'd like to think that Midnight Madness is the wildest immersive challenge ever created.
How can we justify that bold statement?
Well... Imagine a cross between the Da Vinci Code and the Crystal Maze, involving 40 actors, cryptic puzzles and amazing technology. But it's not for everyone...
Why?
You'll have to take on the brightest and best minds in the city
The immersive storyline will take you from dusk through to sunrise
It's a mental and physical quest across London like no other.
We've had the likes of Goldman Sachs, JP Morgan, Morgan Stanley, MAN Group, DE Shaw and Quadrature taking part. We’ve even had Bridgewater flying over from NYC.
Who does it benefit?
It's also a once in a lifetime experience... and all for a great cause to supports exceptional small charities that work to improve the lives of children and young people across the UK.
How much did you raise?
Midnight Madness in 2023 raised £564,000 for disadvantaged children across the UK.
A short aftermovie
Some photos
What's Midnight Madness in a sentance?
Individuals sprinting around London at night, actors dressed as monsters and wizards, teams sitting on a street corner furiously working by torchlight.
But what is Midnight Madness? And why does it exist?
Midnight Madness is a puzzle solving challenge across London.
It happens overnight, lasting 12 hours.
It’s all wrapped up in an immersive storyline- actors create scenes that are like walking onto a film set.
It’s brain taxing and surreal, fun and competitive, sleep deprived and adrenaline fuelled. It's team building and a company social but not as you know it.
Why do you organise Midnight Madness ?
Teams put as much energy into fundraising, as they do on the night itself.
Often backed by the companies that they work for, players go above and beyond to raise money for Raise Your Hands and the young people our charities’ support.
So how much did it raise ?
Midnight Madness in 2023 raised £564,000 for disadvantaged children across the UK.
It’s a truly life-changing amount that will have a far-reaching impact on young lives. It will allow Raise Your Hands to expand the scope of the charities that we support.
We can’t thank the players and everyone who contributed to fundraising enough.