Midnight Madness is one of the most incredible corporate charity challenge in London that we've been involved in: a 12-hour, after-dark adventure that takes teams from dusk till dawn through a city-wide maze of cryptic clues, immersive characters, physical challenges and theatrical surprises. All set against some of London’s most extraordinary locations - from hidden vaults and rooftops to museums, markets and iconic landmarks. Powered by 75+ actors and a fully immersive narrative, it’s Da Vinci Code meets The Crystal Maze - at full throttle.
We’ve proudly brought Midnight Madness to life 4 times since 2018, helping raise life-changing funds for disadvantaged children across the UK. Launched in 2018 and still running annually, it’s open to any company ready to test their wits, teamwork and stamina in the ultimate all-night charity challenge.
To design a city-wide overnight adventure that could galvanise teams, push boundaries and raise transformative funds for charity. Born from the energy of New York, we were tasked with bringing this iconic puzzle race to London. The result needed to feel immersive, cleverly engineered, and genuinely extraordinary.
We build Midnight Madness like a film production and a puzzle universe colliding: interweaving narratives, bespoke puzzles, GPS and trigger-based tech, and a roster of extraordinary locations that turn London into the ultimate puzzle-board. Every clue route, character interaction and environment is crafted to deliver surprise, humour and genuine mystery after dark.
When the sun sets, our cast take centre-stage across the city – but just as essential are the back-of-house team helpers, tracking progress and offering real-time support through the night. Armed with team trackers and radios, they act as a discreet safety net and guide should any team hit trouble or need a nudge in the right direction.
Midnight Madness is powered by long-standing relationships with extraordinary London venues – from cultural institutions that open their doors after hours, to iconic late-night destinations that create secret moments for charity. Built on years of trust and collaboration, these partnerships help us transform the city into an immersive overnight puzzle universe with a real impact.
We would love to help you shape an unforgettable event that raises money, boosts team spirit, and sparks proper feel-good energy. Whether you’re starting with a clear brief or just the seed of an idea, we’ll guide you through every step and create something brilliantly bespoke. Drop us a line below.
